My passion for cars has led me to create a campaign about texting and driving. This issue has been illegal since 2003 still so many people use their mobiles whilst driving on a daily basis. My campaign has been printed at billboard size to visually overwhelm the audience, as it will create more of an impact over the average poster size. The result of the car being to scale, coupled with the outline of the fatality has producing a hard-hitting campaign.
On average, approximately 36 people are dying each year on UK roads through their arrogance. ‘Mobile Phone + Driving ≈ A DEATH every 10 Days!’